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We sometimes forget that development studios / publishers are actually businesses first and foremost. Following on from EA’s bid for GTAIV publisher Take-Two earlier this month is yet again another bid, this time at $26 a share. Take-Two rejected the offer and released a press release stating;

“EA’s Offer price is inadequate and substantially undervalues the Company. The Board of Directors has determined that the EA Offer price is inadequate and substantially undervalues the Company’s established position in the position in the interactive entertainment software market, robust and enviable stable of game franchises, extensive portfolio of owned intellectual property, creative talent, strong consumer loyalty and a growing sports business.”

If we translate that to layman’s terms, it practically means to go away, that’s too cheap.

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