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Casual News - European Conference

Written by Marco Fiori

Monday, 14 January 2008

WHO:
The Casual Games Association, the industry’s leading advocacy group that represents over 4000 casual gaming executives, publishers, and developers from around the world.

WHAT:
Casual Connect Europe gathers industry leaders with the unified mission of promoting casual games and securing their continued growth, development and boundless creativity. Keynote presenters and featured lectures include:
o Google’s Advertising Initiatives: What this Means for the Casual Games Community
o Microsoft’s Gamine Experience Group – Chris Early, Microsoft
o Character Cash or Financial Fictions: The Art and Business of Story Development in Casual Games – Kenny Dinkin, PlayFirst
o Portals – John Vechey, PopCap Games
o Maximizing Revenue With New Business Models – Alex St. John, Wild Tangent
o Portal to High Street – Ian Livingstone, Eidos
o Funding: What Every Business Person Needs to Know – Adeo Ressi, The Funded.com

Parties and Special Events
o Pre-Funk, 5th Feb: 18h00
o Party with Real, 6th Feb: 21h00
o MumboJumbo Party, 7th Feb: 21h00

Media registration can be found at http://amsterdam.casualconnect.org/press.html.
On-site registration is also available.

WHEN: 6-8 February 2008

WHERE: Felix Meritis, Keizersgracht 324, 1016 EZ, Amsterdam, The Netherlands

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